Wizz Air as a Ultra Low Cost Carrier has ultimate focus on providing automatized digital solutions to its passengers.
- Client
- Wizz Air
- Capability
- Experience design & delivery · Digital product development
- Industry
- Travel
The story
The timeline of your flight at your fingertips in the Wizz Air application.
We analyzed the complete journey a customer goes through from buying a flight ticket until arriving at their final destination. Then we transformed it into a digital journey.
The Challenge
Wizz Air wanted to offer relevant services at the right time to its customers flying across Europe.
Air travel is stressful. The process can create headaches from preparation to returning back home. Wizz Air wanted to alleviate the frustrations incurred during travelling.
Digital flyers increasingly rely on mobile devices to manage their travel, making it the most frequently used platform.
The approach
End-to-end journey mapping and stakeholder interviews were the main tools to piece together the big picture.
Throughout the digital journey, POIs in time were marked allowing Wizz Air to efficiently target them with relevant offers. The findings have ultimately shaped the creation of the application's main feature, the mobile timeline.
The result
The mobile timeline evolved into an entirely new channel to effectively communicate with customers.
Creative targeting via time and event triggered push notifications boosted all relevant KPIs, while giving the customers a convenient and ensuring tool to support their journey.
Our impact in numbers:
12 months from idea to production as part of a major app redesign project 30 million users today completing their journey along this timeline 8+ new opportunities identified to deliver relevant offers to customers
Now you.
Enough about what we’ve done. What have you got in mind? A campaign, a product, a big what-if? Our Growth Partners know their way around the industry. And they’re all ears.