By believing in and inspiring them.

Client
OTP Bank
Capability
Creative · Social media · Production
Industry
Finance
Comp-1_1_1

And by avoiding the general stereotypes of this generation:

“These kids today don’t know anything.” “They don’t have any vision for the future.” “They are full of themselves.” “And they are not concerned about their own legacy.”

We believe this generation is capable of doing important things: creating a campaign by themselves for themselves, and OTP Junior.

Introducing the crew:

Slide 1 of 3: Anna

otp_junior_anna_2

Anna

A young director with a lot of international awards.

… and featuring the cast:

Gergő and Balázs have their own game development company. Dorka and Dorottya starred in the Academy Award-winning film Mindenki. Blanka is a renowned biologist and researcher.

otp_junior_cast

And what did we learn?

Kids of today are capable of more than we think. They have the ability to inspire a whole generation to do something special with their life. OTP Junior is there for the kids of today.

Watch our full case study video:

Related projects

Slide 1 of 3: Data-driven Persona Profiling

Data-Driven Persona Profiling
Magyar Telekom · OTP Bank

Data-driven Persona Profiling

Examples from two of our clients' projects where we used insights from persona profiling in combination with CRM data to support business decision making.

Now you.

Enough about what we’ve done. What have you got in mind? A campaign, a product, a big what-if? Our Growth Partners know their way around the industry. And they’re all ears.

You