Hungary’s decisive match against Germany at EURO 2024 was scheduled to kick off during work hours. To fix this, we convinced 104 companies to let employees leave early, freeing up 100,000 extra supporters to cheer on the team.
- Client
- Borsodi
- Capability
- Creative · Social media
- Industry
- Food & beverage
THE SCHEDULING “ERROR”
When we realized that the decisive match was scheduled to kick off just as people were clocking out from work, we saw an opportunity to step up for the fans.
LEAVING EARLY FC
Borsodi teamed up with Hungarian national team stars Ádám Nagy and Zsolt Nagy to deliver a heartfelt video message to CEOs across the nation, asking them to let their employees leave work early to watch the game.
104 TEAMS, 100 000 TEAMMATES
In just a few days, 104 companies, including Burger King, Sport szelet, Erste Bank, Telekom, Vodafone and Yettel, answered the call, freeing up around 100,000 employees to support the national team from the first whistle.
A CAMPAIGN BEYOND ADVERTISING
By the time the Euros arrived, football fever had taken over Hungary. Ads were plastered everywhere, from milk cartons to giant billboards. Yet, in this sea of promotions, Borsodi’s activation stood out – it wasn’t just another ad; it was a movement with a real impact on society. We didn’t just celebrate the game; we changed how people experienced it.
RESULTS
- video plays
- 4,293,906
- reactions
- 10,217
- reach
- 1,491,592
Now you.
Enough about what we’ve done. What have you got in mind? A campaign, a product, a big what-if? Our Growth Partners know their way around the industry. And they’re all ears.