Children ask their parents a lot of questions. But who should parents ask? The aim of the Hello Szülő platform is to provide expert answers to the challenges of digital-age parenting and help families navigate, all while fostering dialogue.
- Client
- Magyar Telekom
- Capability
- Creative · Content · Experience design & delivery · Digital product development
- Industry
- Telecommunications
Expanding knowledge base for everyday issues
The Hello Szülő platform, developed over more than half a year ago and optimized for mobile, is a versatile and continually expanding digital knowledge base that addresses numerous family questions, dilemmas, and taboos. Telekom compiles and creates numerous smart methods, practical knowledge, articles, interviews, podcasts, and videos in one place to provide assistance to parents.
Human-centric approach
Service design played a pivotal role in fostering cross-functional collaboration to make the inherent complexity of Hello Szülő platform development viable, and to ensure placing parents’ needs at the forefront of the design process. This human-centric approach became the foundation for crafting a platform that not only resonates with but anticipates the challenges of the parenting lifecycle, making the overall user experience intuitive and future-proof.
Data-driven platform development
Platforms are not static entities; they evolve over time. We also apply design methods to anticipate this evolution by defining data flows and measurement routines to feed our learning loop, aiming to better understand how parents use the platform. This data-driven, proactive mindset ensures that the platform remains relevant and flexible, even as it continues to expand.
Relevance through design iterations
The project prioritized mobile accessibility, creating unique dashboards with cards for an intuitive mobile experience. It successfully introduced a fresh design while maintaining the established brand image, achieving a harmonious blend of familiarity and modernity. Usability tests were implemented, and real user insights led to adjustments like new color palettes, enhancing the platform’s visual appeal. The outcome is a visually engaging platform that effectively communicates the brand’s commitment to assisting parents in the digital age. Continuous user feedback and brand alignment are integral for future enhancements and sustained relevance.
Compelling questions on every platform
To support all of this, we’ve launched an exciting campaign where we pose thought-provoking questions targeting parents on various platforms, depending on the context. Because Hello Szülő is the platform where a parent arrives with questions and proceeds with answers.
Important topics, real answers
In this way, families can easily receive applicable solutions and practical tips by just a few clicks. Those who use this digital knowledge repository, categorized into four sections (online safety, smarter daily life, learning and development, happy family), can rely on expert answers in a user-friendly format, covering not only digitalization.
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