Don’t Underestimate the Power of Customer Referrals
Referrals drive 72% of new profits. Why word-of-mouth is an overlooked growth engine and how to move from buying users to earning advocacy.
hbr.orgIssue #543
#543 - Don’t Underestimate the Power of Customer Referrals, Disney Lands on TikTok Feeds ✨, Claude MCP Guide: Use Cases, Setup & Best Practices, Google Now Reports AI Search…
#543
01 - Business and Tech
Curated by Zsófia Tóth
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15 Billions Hours Are Wasted Each Year Dealing with Broken Services, but Do We Care Enough to Fix It?
UK consumers waste 15 billion hours yearly on 'life admin', a £200B economic drain driven by service friction.
good.servicesGoogle Testing a Way to Ease Email Signups
Google is testing native email verification in Chrome to remove login friction and elevate first-party customer data quality.
martech.org02 - Social Media
Curated by Márk Ilics
Disney Lands on TikTok Feeds ✨
Instead of betting on pure AI, Disney is leaning into user-generated content to spark authentic engagement.
socialmediatoday.comReaching the Next Gen Outside the Scroll
Social media isn't dead, just evolving into a tool that inspires authentic, offline experiences worth protecting.
later.comDecoding Gen Z Humor on Snap
Snapchat is breaking down comedy mechanics to help brands connect, though execution still requires real human nuance.
socialmediatoday.comGet It, It's August! 🌅
Kinda chic how these new trends take over creator feeds. Catch up on 10/10 habits and top viral content shaping the scroll.
instagram.com03 - Analytics and Insights
Curated by Máté Hajagos
Claude MCP Guide: Use Cases, Setup & Best Practices
Claude MCP connects AI to tools like GA4 and GTM, automating workflows through secure, scalable server integrations.
stape.ioA Practical Guide to Bot-Proofing Your Ad Bidding
Measure bot traffic, then block it in layers so fake conversions never train ad platforms to waste your budget.
stape.ioCustomer Engagement Analytics Best Practices & Metrics
Track engagement across web, social, ads, and email to fix journey friction, boost retention, and drive conversions.
measureschool.com04 - SEO and Performance Content
Curated by Blanka Máriáss
Google Now Reports AI Search Impressions. Here’s How to Read Them
Google’s new AI reporting tool is a diagnostic lens, not a scoreboard.
searchenginejournal.comAI Search Strategy: 4 Pillars to Show Up More (and Right) in AI Answers
AI search rewards brands that are clear, credible, original, and consistently measured.
ahrefs.comKeyword Research Meets Prompt Research: A Smarter Way to Prioritize Topics
How to combine keyword and prompt demand to prioritize content for search and AI.
searchengineland.com