Loewe Turns Its Name into Statement Buckles on New Sandals
Loewe has built the branding on its new Type Fussbett sandal entirely out of hardware.
famouscampaigns.comIssue #546
#546 - Loewe Turns Its Name into Statement Buckles on New Sandals, How Gen Z Killed Millennial Minimalism, The Custodial Era of UX: Cleaning Up After AI, Netflix Inventory…
#546
01 - Creative
Curated by István Csuhai
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Spotify Wants Fans to Rip down Its Posters
Spotify has made street posters tearable so music fans can take one home.
famouscampaigns.comEven AI Needs a Snickers Sometimes
Snickers and BBDO give hungry chatbots a digital candy bar in Hungr.AI, a playful new twist on “You’re Not You When You’re Hungry.”
adsoftheworld.com02 - Strategy
Curated by Orsolya Heuthaler
How Gen Z Killed Millennial Minimalism
The shift from minimal packaging to brands with more personality.
thebrandblueprint.substack.comI Got Robbed Again. I’ve Been Thinking About Risk.
On strategy, survival, and deciding how close to fly.
sweathead.substack.comHow to Have Ideas
What if the best ideas don’t come from thinking harder?
benn.substack.com03 - UX Design
Curated by Gábor Balló
The Custodial Era of UX: Cleaning Up After AI
UX can adapt by building shared judgment, accelerating evaluation, and guiding AI-generated designs.
nngroup.comThe Paradox of the AI Designer
UX design is at a crossroads. Artificial Intelligence is changing the world around us. Is this a good thing for UX design? Or a disaster?
uxmatters.comDesigning Information Architecture for an AI-Mediated Web
AI is already changing referral patterns for content-heavy sites, and this is changing the role of a good information architecture.
uxmatters.comAI Can't Replace Real Research in Empathy Mapping
AI can help you organize research you’ve already collected, but it can’t create research evidence about experience of real users.
nngroup.com04 - Digital Media
Curated by Richárd Akcal
Netflix Inventory Expands Programmatic CTV Access
Netflix inventory is becoming more accessible through The Trade Desk, expanding programmatic CTV buying.
thetradedesk.comDV360 Brings AI Transparency to Programmatic Advertising
DV360 introduces AI content attestation and new forecasting features for programmatic campaigns.
ads-developers.googleblog.comAI-Generated Content Enters the Programmatic Supply Chain
AI-generated content now represents a measurable share of open-web programmatic ad spend.
tagtoday.netNBC News Centralizes Programmatic Display with Taboola
NBC News partners with Taboola to manage its global programmatic display advertising.
axios.com05 - Development
Curated by Áron Igmándy
The Most Interesting Hack in History Just Got Weirder…
AI's anarchist cookbook.
youtube.comBreaking Claude Code Opus 5 Auto Mode
I know “Adversarial misalignment” is not as catchy as "Prompt Injections" but so much better explaining these things.
embracethered.comNvidia’s Risky Business
"Pioneering new funding mechanisms only served to spread the pain when it all blew up."
stratechery.comSlop University
Edimus ergo sumus — “we publish, therefore we are”.
slop.university