All Biscuit Brands’ Dream Is to Be the Social Glue That Binds Us Together
McVitie's is a British icon that helps facilitate meaningful connections through everyday rituals and shared experiences.
lbbonline.comIssue #548
#548 - Biscuits as Social Glue, Collab Fatigue, Evolving Ad Placements, AI Is Doing the Work. Can You See It?
#548
01 - Creative
Curated by Balázs Vizi
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As the Miles Go By, Maintaining Yourself Starts to Feel More and More like an Obstacle Course
There’s still one thing that’s easy to maintain: your Volkswagen.
adsoftheworld.comWhat Does a Woman in Sports Look Like?
Sydney Sweeney sports betting ad reignites debate over sexualizing women.
instagram.com02 - Strategy
Curated by Brigi Csurgó
Collab Fatigue Is Real but Who’s Getting It Right?
When every brand has a collaboration as part of their marketing strategy, what makes one actually worth caring about?
dazedstudioinsights.comHow Heineken Became Creative Brand of the Year
Heineken took home the Creative Brand of The Year at Cannes. How did they do that and what can we all learn from them?
youtube.comAndrew Tindall: Humans Can’t Spot AI Ads. Can AI Rate Human Ones?
In human vs. AI testing, machines are surprisingly good at spotting winners and losers if allowed to admit uncertainty.
thedrum.comA Face to Answer To
What would happen if we recognized the primacy (and as Mark Ritson reminds us, the power) of the customer?
martinweigel.org03 - Digital Media
Curated by Alexandra Metykó
The Most Undervalued Media Is Hiding in Plain Sight
Theaters have emerged as one of the few places where attention, culture, and community still converge at scale.
adweek.comApple's First Foldable iPhone Could Reshape the Creative Canvas for Brands
Just as smartphones gave rise to vertical video, the iPhone Duo could usher in a new creative format, ad leaders say.
adweek.comOmnichannel Success
Shift from single-channel to the omnichannel approach at media planning.
exchangewire.comChrome Has a New Way to Measure Ad Overload on the Web
Chrome improves ad experiences as AI Overviews steals search traffic.
adexchanger.com04 - Development
Curated by Márton Szabó-Biczók
React 19.3 Makes Page Transitions a First-Class Feature
React 19.3 stabilizes View Transitions and Fragment Refs, bringing smoother UI motion and cleaner DOM control to production.
react.devAn AI Agent Planned a 10K Run. But Couldn’t Show Its Work
ChatGPT turned OpenStreetMap data into a running route and GPX files, but its hidden workflow shows why agent transparency matters.
simonwillison.netSiri Could Soon Let You Choose the AI Behind It
Apple’s new Siri architecture hints at a future where users can swap in ChatGPT or Claude without losing system-level actions.
macrumors.comWhy Shopify Is Going Native Again
Shopify is leaving React Native for Swift and Kotlin, because AI agents have reshaped the economics of mobile development.
shopify.engineering