AI Is Making Customers Expect More And Tolerate Less
Rising AI usage drives customer expectations for speed while increasing demand for accessible human support.
martech.orgIssue #551
#551 - Modern Marketing Technology and AI Strategy, Ready For Some Kebab? 💥, Concurrent A/B testing Interaction Effects, ChatGPT's Own Search Index
#551
01 - Business and Tech
Curated by Georgina Weisz
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Stop Building Strategy Around Your Martech Stack
Avoid a bloated martech stack by defining your core strategy and identifying true capability gaps before buying new tools.
martech.orgHow To Tell If AI Advice Is Worth Your Attention
Learn how to evaluate AI marketing advice, separate consensus from hype, and find actionable insights you can actually replicate.
martech.org02 - Social Media
Curated by LÃdia Gulyás
A Surprising Campaign Hero 🥙
KOKO goes viral on Instagram by making a kebab shop owner the main character in their 125th anniversary campaign.
instagram.comHey Podcasters, This One Is For You 👂
Threads’ new features let podcasters promote shows and reach listeners.
techcrunch.comNot Leaving You Trendless 👀
It's not too late to be inspired by the most viral social media trends this month.
instagram.com03 - Analytics and Insights
Curated by László Ladila
GTM & Page Speed Impact
GTM itself won't slow you down, but loaded scripts will. Delaying non-essential tags is an easy fix to keep pages loading fast.
analyticsmania.comRunning Concurrent A/B Tests
Tests rarely interfere with each other. Halving your traffic costs more than overlapping, so run them at the same time.
speero.comGA4 Bounce Rate Benchmarks
Average GA4 bounce rates land around 40–50%. Since it tracks unengaged sessions, compare by traffic source and device instead of site-wide.
lovesdata.com04 - SEO and Performance Content
Curated by Rácz Dániel
Google September 2026
This is the foruth Google spam update announced in 2026.
searchengineland.comThe Follow-Up Query: Rethinking SEO for Conversational Search
You might be ranking. That doesn’t mean anyone is clicking.
similarweb.comChatGPT's Own Search Index
If your ChatGPT strategy stops at Bing, you're missing most of the system.
peec.aiGoogle AI Overviews NowAppear for Most Major Brands
AI Overviews aren't new, but what's notable here is where they're appearing.
semrush.com